Advertising, Promotion, and Trade Shows/Events

Created yearlong marketing plan schedule for Russo, as well as developed a yearlong marketing opportunities list for vendors in which to participate.

Developed virtual store tour promotion of all Russo locations with hidden coupon code reward for customers for use with their first online orders.

Created promotional campaigns for three Used Equipment auctions that spanned over social media, email marketing, print, and YouTube videos resulting in thousands of event attendees.

Created promotional campaigns and came up with unique attractions for six Open House events, which spanned over multiple marketing mediums. Attractions included: renting a live tiger, arranging chainsaw carvers, and hosting safety-training seminars.

Worked with internal Russo team and outside companies and vendors to develop targeted seminars targeted at helping our customers better their businesses, such as specialized certification courses, equipment demos, and safety training seminars, hosted at Russo locations.

Selected, ordered, and managed distribution of a wide rage of promotional items.

 

Brand and Identity

Created, distributed, and communicated brand and identity guidelines, tone, and standards to the company, resulting in a controlled brand integrity and efficient standardized processes.

Expanded brand with new branch of company called Russo Industrial Supply.

 

Collateral

Created and managed content for deliverables including all of Russo’s print and online content, catalogs, websites, presentations, videos, newsletters, press releases, and necessary company documents.

Produced and managed segmented email campaigns and email lists as well as developed multiple targeted customer lists for more specifically targeted email campaigns.

 

Media, Public Relations, and Outreach

Oversaw the corporate image of multiple TV interviews at Russo locations and a specialized snow blower segment in which Russo was highlighted.

Increased brand awareness through sponsorship of the Chicago Wolves hockey team with Russo represented on the screens and featured in their program, which was highlighted with an announcement to check the ad for sticker a chance to win a prize.

 

Project Management

Led cross-functional relationships between all departments including sales, service, parts, business relationship development, e-commerce, and finance. Collaborated with teams to prioritize, develop strategy, implement tactics, and ensure delivery of marketing campaigns.

Initiated, managed, and communicated the production of events and the marketing calendar, budget, goals, contact databases, and deliverables.

Reviewed projects with team and made recommendations on how to refine processes and maintain best practices.

Managed relations with a multitude of vendors, oversaw quotes, and negotiated contractual agreements.

 

Website and Online Development

Revamped and refocused Russo’s website banners, articles, and brand on external websites. Oversaw website and social media content, SEO, analytics, and managed quality control.

Produced and managed the production of Russo’s YouTube channel with a focus on equipment maintenance how-to videos and brand comparisons.